Personalization Archives - Web Design by Brandon McCloskey

The Role of Artificial Intelligence in Personalizing Web Experiences

by bmccloskey | Sep 6, 2023 | Uncategorized

The Role of Artificial Intelligence in Personalizing Web Experiences Personalizing web experiences has become the linchpin of online success in today’s digital age. Whether you’re an established trailblazer or just starting your business, it’s all about...

A laptop on a wooden table next to a phone, a coffee, and a notebook.

Oct 8, 2024

How to Automate Key Website Maintenance Tasks for Maximum Efficiency

How to Automate Key Website Maintenance Tasks for Maximum EfficiencyManaging a website can be time-consuming, especially when routine maintenance tasks pile up. That’s why many professionals choose to automate key website maintenance tasks. Doing so can save time,...

Sep 12, 2024

How to Ensure Success With Your Web Design in 2024?

How to Ensure Success With Your Web Design in 2024?Photo by Carl Heyerdahl on UnsplashWebsites are the face of your company and represent not only your products/services but also your brand and values. Taking a website and web design lightly will be a big mistake....

Aug 27, 2024

The Connection Between Web Design and Content Marketing Success

The Connection Between Web Design and Content Marketing SuccessIn the digital age, every business strives for content marketing success. This is especially true when it comes to dynamic and fast-paced businesses, like moving or construction, where competition is...

Aug 13, 2024

Elevating Small Businesses: Harness the Power of Web-based Solutions

Elevating Small Businesses: Harness the Power of Web-based SolutionsImage: FreepikAs you navigate the complexities of running a small business, adopting web-based technologies offers a transformative strategy to streamline operations, enhance customer engagement,...

Aug 5, 2024

Elevate Your Business Profitability with Effective Website Enhancements

Elevate Your Business Profitability with Effective Website EnhancementsyImage: FreepikIn today's digital age, your website is often the first point of contact between your business and potential customers. Enhancing your website's functionality and appeal is...

Jul 17, 2024

The Ethics of Persuasion Architecture: Balancing Design and User Autonomy

The Ethics of Persuasion Architecture: Balancing Design and User AutonomyIn today's digital age, the design of online experiences plays a crucial role in guiding user behavior. This practice, known as persuasion architecture, leverages design elements to influence...

Jun 12, 2024

A/B Testing in Web Design Iterating for Better Conversions

A/B Testing in Web Design Iterating for Better ConversionsIn digital marketing, A/B testing stands out as a key strategy for optimizing website conversions. This systematic process allows web designers to make informed decisions that can significantly enhance user...

Taking exhaustive notes on the role of white space

May 21, 2024

The Role of White Space: Utilizing Negative Space for Clarity and Visual Appeal

The Role of White Space: Utilizing Negative Space for Clarity and Visual Appeal The role of white space extends far beyond mere emptiness! It is a powerful tool for enhancing clarity, guiding focus, and elevating the visual appeal of any project. From websites to...

a laptop with Google search on the screen

Apr 8, 2024

The Power of Featured Snippets: Strategies to Secure Position Zero in Search Results

The Power of Featured Snippets: Strategies to Secure Position Zero in Search ResultsFeatured snippets, the coveted position zero in search results, can skyrocket your website’s visibility and traffic. Understanding and securing these prized positions can...

Mar 4, 2024

How to Establish Credibility and Transparency through Web Design

How to Establish Credibility and Transparency through Web DesignIf you’ve never worked on it, you need to bolster your efforts to establish credibility and transparency through web design! Your website is the online face of your brand, shaping users' perceptions...

A site that is collecting data for improvements.

Jan 22, 2024

Web Design Psychology: Understanding User Behavior for Effective Design

Web Design Psychology: Understanding User Behavior for Effective DesignDelving into the realm of web design psychology unveils the intricate interplay between human behavior and digital aesthetics. This captivating discipline illuminates the ways in which color,...

a person working on their computer and learning about website redesign challenges

Dec 5, 2023

Navigating Website Redesign Challenges: A Step-by-Step Approach

Navigating Website Redesign Challenges: A Step-by-Step ApproachYour website is often the first point of contact with your audience. It's your virtual storefront, and it needs to shine. However, redesigning a website is a task that comes with a unique set of...

Nov 2, 2023

Branding Integration: Incorporating Your Identity into Web Design

Branding Integration: Incorporating Your Identity into Web DesignIn the ever-buzzing digital world, standing out is equal parts hard and crucial. Audiences crave meaningful connections and seek authentic experiences with brands. So whether you’re refreshing your...

An illustration of butterflies and a pink head silhouette that reads “AI.”

Sep 6, 2023

The Role of Artificial Intelligence in Personalizing Web Experiences

The Role of Artificial Intelligence in Personalizing Web ExperiencesPersonalizing web experiences has become the linchpin of online success in today's digital age. Whether you’re an established trailblazer or just starting your business, it's all about tailoring a...

Aug 18, 2023

Enhancing the HR Experience with Automation: Embracing a More Human Approach

Enhancing the HR Experience with Automation: Embracing a More Human ApproachAutomation is everything today. You take any business process, for that matter, and it has become an integral part of it. Businesses have embraced the no-code platforms for their business...

a poster showing that Microinteractions Boost UX a lot

Jul 7, 2023

6 Ways Microinteractions Boost UX

6 Ways Microinteractions Boost UXImage via FreepikIn the realm of digital design, small details often hold great power. One such detail, microinteractions, is pivotal in enriching user experiences (UX). With these subtle, often overlooked design elements,...

Jun 7, 2023

Refreshing Your Brand: Tips for Giving Your Company a New Look

Refreshing Your Brand: Tips for Giving Your Company a New LookImage via PexelsA brand refresh can help revitalize your company's image and attract new customers. You can give your brand a new look and feel that reflects your company's values and goals. Here are...

A web designer working on a website hierarchy draft.

Jun 7, 2023

The Importance of Visual Hierarchy in Web Design

The Importance of Visual Hierarchy in Web DesignWhen it comes to creating a captivating website, visual hierarchy in web design plays a vital role. Whether you’re an established professional or just now starting your business, there’s no escaping that fact. Simply...

Do more by using these website accessibility tips.

May 10, 2023

Must-Know Website Accessibility Tips

Must-Know Website Accessibility TipsImage: UnsplashDeveloping your small business online can be an exciting venture, but it's important to make sure your website is accessible to all users. By implementing these must-know website accessibility tips, you can ensure...

Apr 11, 2023

The Role of Color Theory in Effective Web Design

The Role of Color Theory in Effective Web DesignImage: PixabyTo be efficient in web design, you need to understand color theory. Colors are not only important because they improve the visual aspect of the website, but they also affect customers on a subconscious...

Mar 6, 2023

Optimize Your Small Business Video Marketing Plan With This Guide

Optimize Your Small Business Video Marketing Plan With This GuideImage: PexelsVideo marketing is a powerful tool that can help small businesses reach their target audience and increase sales. It's an effective way to engage customers, build brand awareness and...

A person working on a laptop as they draw on a sketch pad.

Feb 8, 2023

The Importance of Typography in Web Design

The Importance of Typography in Web DesignIf you’ve delved into web design, even superficially, you’ve no doubt heard of typography. Web designers and enthusiasts will swear that it’s the holy grail of the craft – and they’re right. Typography is everywhere, and...

Dec 22, 2022

8 Ways To Improve Your Construction Website

8 Ways To Improve Your Construction Website[dsm_perspective_image src="https://webdesignbybrandon.com/wp-content/uploads/2022/12/8-Ways-To-Improve-Your-Construction-Website-1.jpg" alt="A construction crane at sunset." title_text="8 Ways To Improve Your Construction...

Dec 18, 2022

Start Your Business With Confidence Using This Guide

Start Your Business With Confidence Using This Guide [dsm_perspective_image src="https://webdesignbybrandon.com/wp-content/uploads/2022/12/image001.jpg" alt="Start Your Business With Confidence Using This Guide" title_text="image001Start Your Business With...

Nov 15, 2022

Best Practices for Effective Restaurant Website Design

Best Practices for Effective Restaurant Website Design[dsm_perspective_image src="https://webdesignbybrandon.com/wp-content/uploads/2022/11/Best-Practices-for-Effective-Restaurant-Website-Design-1.jpg" alt="People seated in a restaurant." title_text="Best Practices...

A lady using a phone while looking at the computer.

Sep 26, 2022

Website Must-Haves for Service-Based Businesses

Website Must-Haves for Service-Based Businesses[dsm_perspective_image src="https://webdesignbybrandon.com/wp-content/uploads/2022/09/Website-Must-Haves-for-Service-Based-Businesses-1.jpg" alt="A lady using a phone while looking at the computer." title_text="Website...

Jul 28, 2022

5 Innovation Tips for Developing Your Small Business

5 Innovation Tips for Developing Your Small Business[dsm_perspective_image _builder_version="4.17.6" _module_preset="default" theme_builder_area="post_content" alt="5 Innovation Tips for Developing Your Small Business" title_text="5 Innovation Tips for Developing...

Jul 25, 2022

Essential Questions to Ask Your Web Designer

Essential Questions to Ask Your Web Designer Nowadays, your website serves as the digital equivalent of a business card for your organization. Furthermore, it is also the place where most of your customers are going to interact with you. However, depending on the...

Jul 21, 2022

Steps to Start a Handyman Business

Being handy with tools could give you an opportunity to start a handyman business on the side or as your main source of income. Before you start doing small improvement projects or repairing homes, you'll need to set up your business properly. Here are some key...

Jun 30, 2022

From Scared to Successful in 4 Steps

7 Tips for Effective B2B Web DesignWhen you’re needing affordable, high-impact web design, Web Design by Brandon McCloskey is your answer! Connect with Brandon today to find out more! [email protected] courtesy of UnsplashStarting a new business...

Planning for an effective B2B web design

Jun 27, 2022

7 Tips for Effective B2B Web Design

7 Tips for Effective B2B Web DesignIf you run a B2B business, it does not mean that you do not need to pay attention to the quality of your website. A robust website is even more critical in this line of business. So, let's go over seven tips for effective B2B web...

May 12, 2022

The relationship between web design and social media

The relationship between web design and social mediaBoth web design and social media have the same purpose - to attract more clients and create interaction between old and new customers. The relationship between web design and social media is very close. Even...

A website and its metrics on two screens

Apr 20, 2022

Top Benefits of a Multilingual Website for Your Business

Top Benefits of a Multilingual Website for Your BusinessDo you think that you're connecting with your foreign language customers well? Have you asked them? If not, you may want to. A site that works in just one language could be the culprit for your high bounce...

Apr 20, 2022

7 Website-Building Secrets for Small Business Owners

7 Website-Building Secrets for Small Business OwnersImage via PexelsYou don't have to be a graphic designer or web developer to create a great website that can entice your customers and maximize conversion rates. Most small business owners who use website builders...

An illustration of a person typing on a laptop and icons of various web programming languages, symbolizing a question "How can web design improve sales?"

Mar 14, 2022

How can web design improve sales?

How can web design improve sales?Image from PixabyOnline sales are the number one strategy for making a profit today. More and more people are deciding to shop from their homes, and the online market is growing. However, the competition is also increasing. There...

Mar 1, 2022

The Nature-Lover’s Guide to Starting a Business

Image via BurstYou love the planet. You’re concerned about climate change, waste, pollution, and many other environmental issues. And you also happen to have a mind for business. You have all the makings of an ecopreneur! By starting a green business, you can make...

Feb 26, 2022

A Thoughtful Branding Strategy Is Critical for Your Small Business’s Success

Image via PexelsStarting a new business takes commitment and determination, but the hard work does not end when you are ready to receive your first customers. Finding customers and ensuring they return involves a thoughtful and comprehensive branding strategy....

Feb 10, 2022

Key Steps to Ensure a Successful Business Expansion

Image via PexelsYou’ve finally got your business up and running. But now you need to grow your company so it can reach its full potential. As with any growing business, you’ll need to step outside of the box when thinking about how to expand. To help you with this,...

Jan 11, 2022

Tips for Hiring Freelancers to Optimize Your Success

Image via PexelsTips for Hiring Freelancers to Optimize Your Success Your contractors play a major role in your success. They impact how productive your company is as well as your profit margin and the magnitude of your future growth. Therefore, it's crucial to put...

Jan 5, 2022

How Can Your Business Website Spur More Growth?

Image via Unsplash Having a website is one of the fundamental aspects of running any business in this day and age. But rather than have a mediocre site that delivers so-so results, you want your site to perform better than your competitors (or at least as well)....

Dec 23, 2021

Alarming Cyber Security Facts

Website security is one of the most important topics of today. With the increasing number of websites and devices connecting to the internet, we need to ask ourselves what the future brings in terms of hacker attacks. The technology is moving forward, which means...

Dec 9, 2021

Using CRM to analyze your website traffic

Many companies today have a hard time gaining insights from their marketing data. You can't really know who the people visiting your site are, and just comparing the number of your site visitors with the number of sales you made won't take you far. However, if...

Dec 9, 2021

Factors That Make The Perfect Logo

There are many factors that make the perfect logo possible. The first one is the niche and the product that you are planning to sell. This is going to have to be reflected properly in your logo design. The second factor is the choice of colors also based on the...

Dec 7, 2021

How to Move Beyond the Financial Setbacks in Your Past and Finally Start Your Dream Business

Moving beyond the financial setbacks in your past and finally launching your dream business may seem like a challenge. However, by using the right approach, it is possible. Brandon McCloskey offers some tips that can help. Initial Planning Steps An important step...

Dec 6, 2021

Logo Design Trends To Avoid This Year

There are all kinds of logo design trends that come and go, but a good, clean and minimalistic logo is often the best bet. Unless you have a brand that deals with a very specific line that requires heavy graphics, you are going to be better off with a simple and...

Dec 3, 2021

Reasons Why You Shouldn’t DIY Your Logo

Some people feel that doing a logo is a very simple task that they could easily engage on their own. They create a logo simply based on their ideas and concepts, but their lack of graphic design knowledge makes it look bland, rushed and completely unattractive....

Nov 30, 2021

Reasons Why You Should Invest In A Professional Logo Design

People often think that having access to software like adobe illustrator or Photoshop is enough to start creating professional logos. The problem is that they are not taking many factors into consideration. Understanding your market niche, knowing how to use proper...

Nov 27, 2021

Why Wordpress Is Always, Always, Always Better Than Squarespace

There is a huge war in the world of CMS solutions. There are many options available out there and Squarespace has become one of the most popular next to Wordpress. The problem with Squarespace is that it has very little in terms of flexibility, reliability,...

Nov 24, 2021

Wordpress Plugins What Are They

There are many Wordpress users who feel that the default installation for this CMS has very few features and is very limited. They quickly realize how easily this can be expanded when they look at the available plugins. Plugins are basically modules that can be...

Nov 21, 2021

How To Get Started With Wordpress

Getting started with a website designed in Wordpress is much easier than people think. A while ago, it was a bit hard to install a CMS properly, but now there are CMS installers that only require one or two clicks to get done. Getting started with Wordpress is as...

Nov 18, 2021

How To Use Wordpress When You’re Not Tech Savvy

People who are not tech savvy are usually going to have a problem trying to manipulate any web design that requires looking into the code. This is the reason why the use of CMS has become so popular and so useful. People can get optimal results from using this kind...

Nov 15, 2021

Why Your Website Should Be Built On Wordpress

Building a website requires that you can think ahead in order to see what kind of results can be expected. This means that you have to think about the long term advantages that your design will offer. Building your website in Wordpress will ensure that you are able...

Nov 12, 2021

Why I Design Websites on Wordpress

There are many ways to design a website in current times, but there is no way to deny that Wordpress is the most convenient of all for many reasons. It’s highly flexible, it has a very supportive community, it offers responsive design with free templates and the...

Nov 11, 2021

Reasons to Invest in a Coworking Space

Sometimes you want to step things up and own a piece of property. A coworking space is a solid investment because more people are mobile and need places to work from outside of their houses. It's a sound business that provides people with different opportunities...

Nov 11, 2021

How Healthcare Staffing Agencies Solve Recruitment Problems For Hospitals?

The healthcare sector is considered one of the most difficult to recruit for. Changing patient needs and strict protocols make the process of placing candidates quite complex. Proper staffing is crucial to a healthcare facility’s operations. If it’s understaffed or...

Nov 11, 2021

How to Grow Your Followers

An important thing about using social media for your brand or your business is getting more and more people to follow you. The more well-known you become, the higher the likelihood that they will consistently see what your put out day in and day hout. But how do...

Nov 11, 2021

Google Algorithm Changes in 2021

Trying to figure out Google’s algorithm can feel like hunting something that changes its colors constantly. They are always trying to figure out how to get the best results for people, and it can be hard to wrap one’s arms around it. This post is here to help...

Nov 11, 2021

Learning About Deep Learning at a Data Science Bootcamp

Artificial intelligence and data science covers a number of topics, including image recognition, and deep learning. If you want to keep up-to-date on all things IT, enrolling in coursework that supports data science-related subjects will help you present a winning...

Nov 11, 2021

How To Help Your Child Succeed At Learning

Every good parent wants their child to succeed. Wanting something and attaining it however are two very different things. This article will show you how you can have an impact on your child's educational goals and achievement so that they can succeed at learning....

Nov 9, 2021

How To Give Team Feedback To Designer In An Organized, Effective Way

The use of a good project management tool is a great and very effective way to give a designer proper feedback on any project. This is going to allow the designer to get feedback in a way that is properly structured. Giving team feedback requires a proper...

Nov 6, 2021

Why Design Project Deadlines Are Important

Nov 4, 2021

Starting a Business and Moving to a New House: A How-To Guide

For your web design and site hosting needs, look to Web Design by Brandon McCloskey, where we partner with clients, and where we celebrate their gains, then buckle down and work with them to rise higher. Contact us today! [email protected] Have you...

Nov 3, 2021

Why I Use A Project Management Tool With My Design Clients

As a designer, you need to learn to keep things in order when you work with any business. The creation of a logo, the creation of a full branding plan and the design of any content needs to be properly monitored by those who are hiring you for the job. This is the...

Oct 31, 2021

How To Use A Project Management Tool With Your Designer

There are many aspects of design that need to be structured like any other project. Being able to get things done properly will require project management to take place. A good project management tool is going to allow you to schedule the full design process and...

Oct 28, 2021

How To Choose The Perfect Logo Designer

Everything that requires a very important task to get done is to be taken seriously. The creation of a great logo is going to depend on your choice of designer. The factors to consider range from experience and cost, to the personality of the design and how well...

Oct 27, 2021

The Easiest Businesses to Start as a New Entrepreneur

The modern-day entrepreneur enjoys a variety of benefits, from greater pride and satisfaction in what they do to flexible work schedules and constant professional growth. Plus, some self-employed individuals can work from home, allowing them to qualify for the home...

Oct 25, 2021

Why A High Quality Logo Design Doesn’t Cost $50

There are often people who wonder how some logo designers charge as little as $50 for a logo and others can end up charging thousands instead. This is a very common thing to see but the truth is that any professional logo that is going to capture the attention of...

Oct 19, 2021

Important elements of website maintenance

Website maintenance is equivalent to going to the doctor’s office for a regular checkup. The functionality and performance of your website directly affect the conversion rate and the overall satisfaction of your clients. If you don’t take care of your website...

Oct 19, 2021

Color Palettes You Can Steal

Finding the best color palettes is always going to be a useful and important thing to do. The biggest thing to consider when you get involved in design is that you can always find inspiration in color palettes used by other designers. This is going to help you...

Oct 16, 2021

The Ultimate Breakdown of File Types

There are all kinds of file types that are used online. The quality of the graphic and the extension type is going to have a major impact on the kind of results you get. For example, JPEG is a very common file type that is often used due to how much compression it...

Oct 13, 2021

Why A Premade Logo Isn’t Good Enough For Your Business

There is no question that the most important aspect of any business is to be able to create a good brand. This starts with the visual aspect of the process in the creation of a good logo. There are software solutions that help you work with premade logos that you...

Oct 10, 2021

What question to ask a web host?

There are many important things to consider when you are looking for a good webhost, but the most important thing to keep in mind is that they tell you the amount of bandwidth, storage space and email accounts you can have with your hosting purchase. This is going...

Oct 7, 2021

Picking a web designer

The process of choosing a good web designer is not going to be an easy one if you are in need of a professional job done for the right cost. There are some web designers who charge way more than they should and they don’t do a good job, while others charge a very...

Oct 4, 2021

Life as a web designer

Being a web designer can be a very good career choice for anyone who is looking to earn a good amount of money and become their own boss. The journey is not easy at first as it happens with all kinds of things in life because they are going to need to work very...

Oct 1, 2021

Free WordPress themes vs premium

There are all kinds of Wordpress themes that are available for free when you create a Wordpress site. The problem with the free themes is that they are usually incomplete or hey have features that have been deactivated until you decide to buy the premium version of...

Sep 28, 2021

Web builders vs web designers

There is a big difference between a web builder and a web designer. A web builder is simply taking modules, pre-made graphics and statures and arranging them in a way they find to be pleasing for their needs. This is a good way to build sites with limited...

Sep 25, 2021

Why choose a content management system

There are many ways to build a website and you could create one from scratch with coding such as html, CSS and PHP, but the process of using a content management system takes care of many coding and programming aspects of your website that would require a lot of...

Sep 22, 2021

Things Clients Can Teach You About Design

If there is one thing that designers can always expect is to find people that are never pleased with the work they get. Being a designer is often tied to personal perception. This means that even the best designers in the world, with the most technical work and...

Sep 22, 2021

Picking a web host

Choosing the right kind of web hosting plan for your business is going to be extremely important if you want to get the best possible results. The most important thing is to always remember that there are thousands of hosting providers, but the largest ones are not...

Sep 19, 2021

Internet presence

Your internet presence is basically every single page, blog, social media platform and listing that you have online. The best way to handle your internet presence is to start by creating your own website with your own domain and hosting. Then you can continue the...

Sep 16, 2021

Picking the best domain

The process of choosing the right kind of domain for your needs is going to require some thinking and some research. You need to consider the branding power of your domain, but you could also combine that with proper SEO tactics that are going to allow you to get...

Sep 13, 2021

Reseller web hosting

There are many ways for people to get involved in web hosting and the simplest and most convenient way is to buy a reseller hosting plan. This allows you to sell space to other people who can have their websites hosted in your hosting service. The host that you buy...

Sep 10, 2021

Web Design by Brandon McCloskey Ranked As Top 20 Web Design Agency

Vacaville, California — September 10, 2021 — Web Design by Brandon McCloskey has been recognized as a 30 Web Designers In Sacramento in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design...

Sep 9, 2021

How to use your website to build customer loyalty

Image by mohamed Hassan from Pixabay Your company website is a valuable tool that can help your business in many different ways. One of the significant benefits of having a website is that you can help potential clients discover your business. Furthermore, you can...

Sep 8, 2021

Wordpress vs Joomla

There has always been a long standing debate when it comes to the two most popular systems for content management. Both Joomla and Wordpress have been around for a very long time, but the truth is that Wordpress has gained a lot of ground and it has become the most...

Sep 5, 2021

A great tool for plagiarism checking

When you create content, you always need to make sure that you create quality and that you always write original content. Google penalizes websites that use any content that has been plagiarized from other sources and this is one of the main reasons why you need to...

Sep 2, 2021

Creating content for your niche

You need to make sure that you can create plenty of useful content in order to achieve the best results with your SEO efforts, but things are not that simple. You also need to be able to create content that is highly targeted to your market niche and that is going...

Aug 30, 2021

The importance of responsive design

All you need in order to know how important and relevant responsive design has become is to look at the percentage of people who are using mobile devices in order to browse and navigate the internet. There are some areas in the world that have more than 50% of the...

Aug 27, 2021

Using Google analytics on Wordpress

There are many ways to improve your marketing strategies and ensure the best possible results, but there is also a big problem that many individuals seem to fail to see and that is the lack of analytics features to measure their progress. This is a serious mistake...

Aug 24, 2021

How to add drop down menus in Wordpress

The use of drop down menus in Wordpress is going to be extremely important because this is going to allow you to distribute your menu tabs efficiently. The way to create drop downs is quite simple. Just go to our menu section in the Wordpress control panel and move...

Aug 21, 2021

Wordpress contact form

There are many Wordpress beginners who struggle with the decision of choosing the best contact form plugin for their site. We strongly recommend that you type “supsystic” on the plugin search and you will find the supsystic contact form plugin. This is a very...

Aug 18, 2021

How many menu tabs should your site have?

There are some website owners who go a little overboard with the amount of menu tabs that they have on their website. This can be a confusing experience for visitors and that is one of the main reasons why we recommend that you should have a small menu and add as...

Aug 15, 2021

The importance of an attractive website header

One of the most important aspects of a website is to have a very attractive header because this is the first thing that visitors are going to see when they come into your site. You need to create a header that can give people a good idea of the kind of business you...

Aug 12, 2021

Best colors to use on your website

Web design needs to follow the branding and style of the business, but the priority is to make sure that your visitors have a great experience when they visit the website. Let’s say for example that your business has a light green and bright red set of colors on...

Aug 9, 2021

How to create a coming soon page on Wordpress

Some people forget to create a “coming soon” message for their website while they are building it and the problem with this is that people could find the URL or somehow see the content you have and if the work is not finished this could keep them from coming back....

Aug 8, 2021

Guide to CRM integration with your website

Photo by Gabriel Benois on Unsplash Most businesses need a way to communicate with potential clients and guide leads through their sales funnel. CRM software basically started a revolution on this front. Now it’s become so commonplace that companies couldn’t...

Aug 6, 2021

How to create a pop up subscription on Wordpress

You have probably visited many websites that show you a small square or rectangular box that prompts you to subscribe to their newsletter. This can be closed with an X icon if you don’t want to subscribe or you can simple enter your name and email on the fields and...

Aug 3, 2021

How to use images on Wordpress widgets

One of the first obstacles that new Wordpress users encounter is that the number of plugins and features that come with the basic Wordpress installation are quite limited. The good news is that a vast library of those widgets is available for download directly from...

Jul 31, 2021

What is the Wordpress footer?

The Wordpress footer is a very important art of the site because it should contain your business name, copyright notice and it should have the main menu in a horizontal display, as this is the most practical way to display it. We also advice that your footer uses a...

Jul 28, 2021

What is a Wordpress widget?

Wordpress has many great features that make it very easy for you to get the kind of results you want. One of the most important and useful features is the widget. This is the section of the site that use left, right and low columns or footer for the creation of...

Jul 25, 2021

Quality and consistent activity are the key to success

A good number of marketers have asked us what is the true secret to success with any kind of internet marketing and website promotion. The truth is that hard work is the only way, but you need to be able to mix that hard work with smart work. The way you do that...

Jul 22, 2021

Why are multiple blogs so important?

Having a website with a blog that is constantly publishing good material is always a great way to improve your SEO, but you need to start considering an extra couple of blogs that create more content and link to your main site. The important thing is that all of...

Jul 19, 2021

The .com craze is over

There was a time when dot com domain names felt like the only possible option that would give your website a chance to appear in the SEO ranks at all. The truth is that this is completely obsolete now and any extension has the same chance of achieving success now....

Jul 16, 2021

Secure a domain before anything else

The most important thing to do is to make sure that you can secure your domain name before you even make any kind of hosting decisions. Even if you end up buying your domain from a different place than your hosting choice, you can always redirect that domain name...

Jul 13, 2021

Top hosting providers might not be the best choice

Some people tend to think that the most popular hoisting services are the best. What happens is that these services are usually the ones that did the best work advertising their business and they ended up becoming extremely popular. The problem is that when a...

Jul 10, 2021

How to Structure your Titles?

There are two parts of SEO plugins to control the default structure of your page titles and descriptions. Navigate to SEO then go to Search Appearance and you will see a bunch of tabs for the different types of pages on your website. For each type and taxonomy, you...

Jul 7, 2021

What do you require to optimize your permalink?

In most cases your post’s URLs should mostly contain your focus keyphrase, this will make it obvious what your page is about from the link. You need to keep your permalinks short, descriptive, and clear, that is don’t put unnecessary words in it for the sake of it....

Jul 4, 2021

How to Optimize your Posts and Pages?

When you are writing or editing your post, there are several elements you will need to pay attention to to be able to make your content SEO-friendly. These elements will include your subheadings, your title, and your meta description. All of these will need to...

Jul 1, 2021

How to Write Great Content to your Users?

After doing your careful keyword research and you are sure of the topics you need to write about, you can now get to the actual writing. Most of the time it is easier to say it than doing it. To develop from an idea to a great piece of content, you will have to...

Woman holding smartphone with ecommerce store and a credit card in the other hand.

Jul 1, 2021

Ecommerce website essentials for 2021

Websites with online stores have been around for a long time. However, trends change over time, and businesses will either adapt or get left behind. Here is our list of 6 eCommerce website essentials for 2021 that every business needs to have. Mobile friendly and...

Jun 28, 2021

Research what your users want and need

How to use the WordPress block editor? It might be confusing for starters but it’s pretty easy given the information you need to know. Before writing your site content you need to think of the search terms you want to be found for. You will need to optimize your...

Jun 25, 2021

When to select WWW or non-WWW

For this, you will need to think of what you want your site to show up as www.example.com, or simply example.com. For this go to your general settings, in Settings click General, and the version you need to show will be properly reflected. From an SEO perspective,...

Jun 22, 2021

How to Pick the Correct Permalink Structure?

The kind of Permalink structure you adopt defines what format your page and post URLs will take, and which have a great impact on SEO. So if you are creating a new website, one of the first things to take care of is changing your Permalink settings which you can...

Jun 19, 2021

Ensure you will be using HTTPS and SSL.

In the past, adopting SSL (having an HTTPS URL and a green padlock icon in the browser URL bar) was an optional thing. Many of the websites did not require the extra security that SSL offers since it was not that necessary. Nowadays having a valid SSL certificate...

Jun 16, 2021

Is your Hosting Suitable?

As per WordPress’s technical requirements page, the recommended hosting plan to run WordPress should include a modern version of PHP, MySQL or MariaDB, and HTTPS support. You can also use older server software, but it's not highly recommended. After checking your...

Jun 16, 2021

5 Tasks Small Businesses Must Check Off Their Holiday To-Do List

From “Small Business Saturday” to “Buy Local” campaigns, customers are more interested in spending money with small businesses than ever before — and this is especially true during the holiday season. October, November, and December are some of the most profitable...

Jun 13, 2021

How to Achieve Higher Rankings for WordPress Sites

WordPress is a very vital content management system when it comes to SEO. There is a lot to do to get your performance right since it can do most of your work right. In this article am going to discuss how to optimize your site using the tactics and practices...

Jun 10, 2021

Types of landing pages

They are the pages you want your visitors to find for the pages you have optimized. The content in your landing pages should be dealt with differently from the content on other pages. We shall discuss two types of landing pages you would like your visitors to find...

Jun 7, 2021

Contextual linking

Site structure consists of grouping and linking articles on your website. Contextual links are internal links in your site that refer to other pages on your site. To make linking relevant, the current content someone is reading should be related to the page you...

A vector image of a web browser with 4 open tabs.

Jun 5, 2021

How to Create a Site Structure That Will Enhance SEO

It is no secret that Search Engine Optimization (SEO) is now crucial to digital marketing success. Indeed, with search engines offering access to a vast potential audience, it’s hard to argue otherwise. However, SEO is a holistic set of practices spanning across...

Jun 4, 2021

Taxonomies for WordPress

WordPress makes use of taxonomy when grouping content but also other CMSs still use a similar system. Taxonomy for this case is used to refer to groups of websites and pages which share something in common. This makes it effective for users searching the same...

Jun 1, 2021

How you need to set up your site’s structure

If you are starting from nothing, then how will you arrange your site? A well-organized structure should look like a pyramid with levels and sub-levels. This is what we call an ideal structure; Homepage Categories Subcategories Individual pages and posts At the top...

May 29, 2021

Site Structure

Your website requires a planned structure since, without it, it will be a bunch of blogs and pages. Your website visitors require this structure to be able to go through your site, be able to click from one page to the next. Your site structure also enables Google...

May 26, 2021

Making an extraordinary Taxonomy Pages

Every specific item in your site should link back to the nearest category giving this kind of a set up the name, breadcrumbs. It shows the power restored on the category page for that topic and helps Google understand the structure of your site. Getting the URL...

May 23, 2021

Optimizing your tags and categories for Google

We always come across sites with category and tag structures that are unmanaged. This issue of excessive use of tags and categories does affect even large news sites. Tags and categories are good examples of the taxonomy system. When a taxonomy system is used in...

May 20, 2021

Keyword Cannibalization and why it’s bad

It means you have articles or blog content on your website which can rank for the same search results in Google. This may be because you optimized them using similar keyphrases or the content in it covers the same topic. This means your content is devouring each...

May 17, 2021

Internal Linking and Use of Keywords to Improve Your Site Structure

Link in context For your links to make sense you should be able to link contextually. This means that the two articles you are linking should be related to the content written. For example, you can not link SEO writing with German Shepherd dogs, this is two...

May 14, 2021

Adjusting your website’s SEO content

As much as your site grows bigger and older, we continue adding more content to it and forget to clean it up. As your site grows bigger, other sites are doing so too and this is not a bad thing at all since Google likes authority and the longer you have stayed, the...

May 13, 2021

4 Ways to Help Your Ecommerce Startup Compete with Amazon

If you currently operate or plan on opening an ecommerce startup, there’s no way to avoid thinking about major competitors like Amazon. Amazon commands a huge share of online sales and traffic, so it may actually seem like your startup has no chance at competing...

May 11, 2021

How to start on creating external links

Create a list of up to twenty influencers whom you are sure can make a great group of partners. You can also try online tools which enable you to get key influencers for your content. You can use free tools like BuzzSumo, Followerwonk that enable you to reach...

May 8, 2021

Why you should do external links on your website?

Business owners are aware that it’s necessary to use search engine optimization to be able to rank highly on the search pages. They know, you cannot just build a website and relax to wait for customers to come asking on their virtual sites, sometimes it's hard to...

May 5, 2021

How to set up an internal linking strategy?

It is vital for your website SEO to evaluate and improve your internal linking strategy regularly. Including the right internal links you ensure Google understands; the relevance of your pages, the relationship between your pages, and the value of your pages. You...

May 2, 2021

Using Internal links to generate traffic

For your content to be ranked in the search engine, it needs links. Google accesses your pages faster when they are linked from somewhere on the website. Internal links help to connect your pages and enable Google to understand your website structure. It also...

Apr 29, 2021

How to get started with a strong SEO?

You can write even up to thousands of words to create a strong SEO background for your website. That's why we should discuss the relationship between SEO and CRO and their interdependency. It is true that conversions are meaningful alone for your site, but you...

Apr 26, 2021

How to integrate SEO and CRO to ensure lead generation strategy?

Marketers have a common objective which is generating more leads to their pages. Not all leads are good, some are even unqualified. Leads are what run a business that's why most of us are accountable for generating more leads. Amongst all the lead generation...

Apr 23, 2021

Design areas to put into consideration to avoid future redesigning

Architecture and internal linking An information structure is of great significance if you want the search engine to be able to access your content and serve it to its users. If a search engine cannot access your information, it cannot rank it highly. From a...

Website open on a desktop computer and a laptop.

Apr 23, 2021

How Often Should You Redesign Your Website?

When you first launched your website, you probably put a lot of time, effort, and money into designing it. After all, your website is the face of your business online. It needs to represent you in the best possible light by looking good and working well....

Apr 20, 2021

Technical issues to identify to avoid future rebuild.

HTTPS or HTTP Make a decision as to whether you would like to use HTTP or HTTPS. In most circumstances, you should use HTTP considering it is amongst the highly-ranking factors by Google. HTTPS is mostly necessary when you are considering to be receiving payments...

Apr 17, 2021

Do we understand our customer segments?

This is a question at the starting point of your research; How big is our market? Is the potential audience growth in the market or reducing? ( In this case, you will need to use a tool called Google Trends to help you solve this problem.) What are our key...

Apr 14, 2021

Significant SEO Decisions to Make Before Website Design and Development

Think of a scenario where a website owner asks, 'what do I need to do to improve my organic rankings?' After an intelligent tech audit and market analysis, the recommendations may be hard and expensive. Some of them are; redesign your website, Migrate your site...

Apr 11, 2021

Online Marketing Content Writing Styles

There are many types of content with different benefits for your brand presence. What you need to know is how and when to use each content writing style, this increases the ROI you get from your content. SEO Content It's the most important one due to its great...

Apr 5, 2021

Ways to Find Keywords for Your Web Marketing

To build online traffic to your website it all starts with having great content. Although the topics that have the highest probability of drawing attention to your site are not always the obvious ones. Having great content most likely will rank your page highly on...

Apr 2, 2021

Online Marketing Language

Strategic keywords include deciding the keywords to concentrate on and applying those keywords in your website content, PPC, and social media content. Many companies fail due to the wrong identification of keywords while others even after doing so, still fail. And...

Mar 30, 2021

Importance of Keywords to Generate Traffic to Your Website

All search engines like Google report search volume of all search terms, which make it possible for businesses to know how popular keywords relating to their business are. If ‘inexpensive industrial widget' is used in the search engine 10,000 times in one month and...

Mar 27, 2021

Keywords for Online Marketing

Many forms of online marketing rely on keywords and there is a small percentage of firms that understand how to select and use them properly. As a result, 99% of marketing programs are just wasting valuable time and financial resources of the company and have no...

Mar 24, 2021

Ways of Adding Your Social Media to Your Web Design

Let your customers know what social media sites you are on Ensure your website visitors can access the social networks they can find your products or services and where they can share your products socially. The more your social networks are visible the more the...

Mar 21, 2021

Tools that Make Your Design Stand Out

GIF IT GOOD Consumption of information nowadays is very fast. It means people get bored faster with the same content and need to move faster to the next thing. So if a picture conveys a thousand words, a gif is worth a million. GIF is a tendency that is on the rise...

Mar 18, 2021

The Impact of Instagram on Web Design

Instagram users can edit an image with a click of a button which is why designers need to set their game on the next level and look for what's is the next thing in image editing. Instagram is an app considered with less of social evils in the world of design. Using...

Mar 15, 2021

Relationship Between Social Media and Web Design

Nowadays you'll see social media nearly everywhere you set your eyes. Almost everyone with internet access is spending a lot of time on social media. It is essential for small businesses that want to grow in terms of profit-making, growth in customer outreach, and...

Mar 12, 2021

Fundamentals for a Well-Optimized Website Design Process

Domains Your business may apply example.com as the primary domain, though you may use others. It is important to ensure your domain relates to what you do. It is also important to ensure all variations ad subdomains point at the main site and direct to a single...

Mar 9, 2021

SEO and Web Design

Your website is the center of your digital marketing world-and all digital rivers run towards it. Organic search is the largest of its traffic. Most businesses do not think about SEO until their website is designed or redesigned and this makes the sites lacking in...

Mar 6, 2021

Creating a Website with CMS

CMS stands for Content Management System. It is built such that it can be used by beginners to experienced web developers. It is software that helps to easily create and manage online content. Most CMS's are open source and free to use. It is an added advantage for...

Mar 3, 2021

Web Design Principles and Web Development

Web designers must always consider the client's objectives on the website and go on to an Information Architecture to set the hierarchy of information on a website and guide the design process. Web designers can now start creating wireframes and finally start on...

Feb 28, 2021

Content writing in web design

In case you are still making a website, amongst your priorities is writing attractive and compelling content for your site. It may take a while to master the skill of writing quality content. Sometimes you are not sure of what to write or not write. Good website...

Feb 25, 2021

Hashtags and Customer Testimonials in Your Social Media Marketing

Ever seen a hashtag that’s on trend and wished your brand could join the trend, it’s your chance. On your new website, create a blog and write a post about something related to your line of brand and in a way, it relates to a hashtag that’s on trend. You can...

Feb 22, 2021

How to Promote Your Site Using Social Media

If you do not have a YouTube account for your brand, you may reconsider creating one. YouTube is an important and unique site for you can host your videos, it's a social network and search engine. Its owned by Google and it is a good strategy to post your videos...

Feb 19, 2021

Social Media Marketing

Most websites are never seen in the search indexes because of the big number of sites that already exist. But you can get your new website get known using social media. For companies that need to promote their sites, social networking has become a winning space for...

Feb 16, 2021

Website Design

Every business small or big requires a proper online marketing strategy to thrive and make the best out of its brands. This is because consumers have moved digital and most of them interact with brands online before making a purchase. That is why as an...

Feb 13, 2021

What Will Service Be Like In 100 Years?

Service is something that is too broad as a word to consider explaining it in just a few words, but the way certain services are provided now has changed a lot. Now we can order fast food online and we can be taught how to play a certain instrument via webcams. The...

Feb 10, 2021

Why We Love Customers (And You Should, Too!)

Who doesn’t love having customers for their business? The truth is that no business in this world could ever survive without them and the more customers you have, the bigger your business can become. The important thing is to always remember that you should fall in...

Feb 7, 2021

The variety of Design

Design has been around much longer than records show because human beings have been involved in design since the dawn of our time in this world. If there is one thing that you need to keep in mind is that design is always something that is heavily impacted by...

Feb 4, 2021

The Worst Advice We’ve Ever Heard about Domains

There are some people who seem to think that domain names are a magic spell that is going to bring SEO results to your website, but those who advice people to focus on their domain name if they want results are giving the worst advice we have ever heard. The truth...

Feb 1, 2021

How to Solve the Biggest Problems with SEO

It seems like SEO is starting to become harder and harder for people to use efficiently and this is raising some concerns in the online marketing world. There are always going to be hurdles and problems to solve in all kinds of new services, but the most important...

Jan 29, 2021

What Will Websites Be Like In 100 Years?

It is hard to predict what the world will be like in just a decade with technology moving forward so fast, but it is possible that in 100 years websites will probably end up becoming part of our reality in a virtual world that blends perfectly with reality. This...

Jan 26, 2021

Why We Love Design (And You Should, Too!)

There is nothing more rewarding in life than being able to create things. There is something extremely appealing and motivating about being able to think of something and then turn that idea into something that others can see. One of the best things about being in...

Jan 23, 2021

The Ultimate Cheat Sheet on Web

Not everyone has the time to invest in learning how to be a super coder and programmer, but the truth is that most people are unable to do this because they don’t have the time for it and they did not choose programming and coding as a profession. Fortunately,...

Jan 20, 2021

The History of Hosting

Website hosting has been around for quite a while now and the first Domain Name System (AKA DNS) was created back in 1984. This was restricted to private sectors and not public domain, so it was only a group of companies and agencies that had access to this...

Jan 17, 2021

How to Solve the Biggest Problems with Design

There are always going to be some obstacles to handle when you are working on any kind of web design. The process of designing a good website comes with plenty of hurdles, but the best designers know that everything comes down to how well the website performs. This...

Jan 14, 2021

Social Media is a Platform to Share Your Work Samples

Let the world know what you can do by posting past experiences or work done. If you have worked for a client in the past, post it online for other clients to see your skills and abilities. This might land you to potential clients interested in your expertise. Also...

Jan 11, 2021

Effect of Social Media Community on Your Site

You will create customer relationships when you start listening to your community and involving them through conversations for they will share their ideas and what are their expectations which will help you improve your services. Social media is a tool that will...

Jan 8, 2021

Improving Your Social Media Account Profile

Ensure your web designer formats your logo the same, use similar color schemes, and try to use a properly sized photo while posting to all accounts. To create a good reputation for your business, use same-sized photos and quality, and your site will look organized...

Jan 5, 2021

How to Use Social Media for your Business Success

Although it is time-consuming and tiring to develop a social media account, implementing it consistently while there are still other elements of your business you need to attend to, is worth it. The reality is that your potential and active customers spend a quite...

Jan 2, 2021

Aspects Affected by Both SEO and Web Design And How to Optimize Them

There are basic things that your web designer should keep in mind regarding your SEO while designing your website. CODE Flash sites may appear to be good but they are very difficult to optimize, and that’s why they do not have higher chances of being ranked well in...

Dec 30, 2020

How SEO Affect Your Web Design

Web design and SEO are critical duos that refer to the designing and development of websites that follow SEO practices. You should have an SEO friendly website which means it puts in to use SEO practices such as providing a mobile-friendly experience, faster load...

Dec 27, 2020

Importance of SEO in Web Design

An excellent SEO thrives on great experience and your website is the fit place to start. You should not underestimate the importance of clean design and easier navigation for viewers to get all the information they want on your website. Your website has a...

Dec 24, 2020

Understanding Your Customers Needs

Marketers need to understand their target customers' aspirations and needs. The question should be ”What does this person want?" not "What you can sell to them". This question opens your mind to a lot, for example, somebody needs to accomplish a certain goal or...

Dec 21, 2020

Using Icons and Images in Web Design

To communicate all the important information you need to strike a balance between the creation of a visual novel and an exciting website. Icons include visual accent to web designs, that is if you have so much information to pass across, they are an excellent tool...

Dec 18, 2020

Creating a Website for your Business

It can be a challenge to create a website that is appealing and unique for your business while still aiming at your goal of reaching out to your ideal customers. This is due to the many approaches to designing a website, which is why our team lead by Brandon has...

Dec 16, 2020

Top 3 Social Media Trends for 2021

As 2020 draws to a close, most businesses have worked on plans to grow in the new year, and a crucial part of the planning has been strategizing and coming up with a solid marketing plan for the entire year. It is a given that online marketing and sales are a key...

Dec 15, 2020

What is a Wordpress widget?

Dec 12, 2020

Wordpress vs Joomla

Dec 9, 2020

A great tool for plagiarism checking

Dec 6, 2020

Creating content for your niche

Dec 3, 2020

The importance of responsive design

Dec 2, 2020

How to Respond to Negative Comments

With social media being what is – a space for people to communicate with each other – there are many benefits for businesses to actively maintain this channel of communication. However, like in everything else, here too the good comes mixed with the bad. Since...

Nov 30, 2020

Using Google analytics on Wordpress

Nov 29, 2020

How to Make Best Use of Instagram Stories

Instagram is one of the most popular social sharing networks in the world and its meteoric rise (it grew 1400% in five years!) is testament to its popularity. Needless to say, this popularity among users is also what makes it one of the best marketing platforms for...

Nov 27, 2020

How to add drop down menus in Wordpress

Nov 24, 2020

Wordpress contact form

Nov 21, 2020

How many menu tabs should your site have?

Nov 18, 2020

The importance of an attractive website header

Nov 15, 2020

Best colors to use on your website

Nov 14, 2020

Why is Email Marketing Important?

Email marketing is still considered one of the most effective forms of marketing directly to customers. In the USA, 90% of internet users have an email account that they check regularly. This is a huge opportunity for marketers who want to reach out to current and...

Nov 12, 2020

Boosting SEO with image names

There are many ways to boost your SEO when you are trying to rank your website on the top search engines. There is one important and very useful strategy that involves the use of the images section of search engines like Google and Bing. When you look for...

Nov 9, 2020

Optimizing images for your website

When you create a website, you need to make sure that it offers a great level of quality and ease of navigation, but the most important thing is that it loads fast. Knowing what kind of images can be used on a website is going to be crucial for the best...

Nov 6, 2020

What is bandwidth?

Have you ever visited a website that seemed to load excessively slow and it wasn’t even that heavy on graphics or images? We have all been in that situation at some point and the reason why this happens is because that website is experiencing an overload of...

Nov 3, 2020

The role of websites in modern marketing

Marketing is becoming a completely different phenomenon in current time and the use of a website for the purpose of marketing a business is much more important now than ever before. This is the reason why you have to emphasize the proper use of a website in...

Oct 31, 2020

The future of hosting services

People often wonder what is in store for the hosting services that are currently providing all kinds of shared and dedicated hosting packages. The cost of hosting is dropping severely year after year because the number of hosting options continues to grow...

Oct 28, 2020

Shared hosting vs. dedicated hosting

For those who don’t know, shared hosting and dedicated hosting are the two most common hosting plans available. There is a big difference in price for these hosting services because of the way they provide the hosting. The shared service uses a single...

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