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You’ve finally got your business up and running. But now you need to grow your company so it can reach its full potential.

As with any growing business, you’ll need to step outside of the box when thinking about how to expand. To help you with this, here are some helpful hints that will aid you in getting started on the right foot with expanding your business.

Hiring New Employees

Your company is expanding, so it’s time to hire. But where do you even start? When looking for qualified candidates, there are a few sites that can help. One is LinkedIn.

This site offers an extensive job board with jobs in different fields and industries. It also allows you to search by location, which will ultimately narrow down your prospects.

Another option is using job board platforms like Monster or CareerBuilder. These boards offer jobs from all over the world in every industry imaginable.

Funding Your Expansion

With the right research, planning, and preparation, you can get a business loan for expansion. The right amount of funding will help your business to grow faster and more efficiently.

Plus, it will allow you to invest in new technologies and equipment to accommodate your expansion. For example, you’ll need a fast internet connection if you run a home-based business. Funding will give you the capital to shop for high-speed modems and make other necessary improvements.

Let’s start with the two main types of loans: secured and unsecured loans. Secured loans are defined as loans backed by some form of collateral. For instance, if you have a mortgage for your home, you could use that property as collateral in order to secure a loan for your business.

Unsecured loans are also an option, but they come with higher interest rates because the lender is taking on more risk. Research which lender offers the best arrangement to help you fund your expansion.

Scale with Marketing

Marketing your business is one of the keys to expansion. You should start with improving your website design. That’s where you should display all of the information about your company, including your company history, mission statement, and any awards you have received. Find out how Brandon can help.

Once you have a strong online presence, there are other marketing strategies that can help you grow. Try using social media platforms like Facebook and LinkedIn to increase brand awareness and drive traffic back to your website.

Moreover, you should use this opportunity to advertise any new products or services you plan to offer.

Attracting New Customers

One of the most effective ways how you can attract new customers for your business expansion is by sharing your story on social media. Social media offers a unique opportunity to humanize and personalize the way your business operates.

Share information about your new product or service with posts that offer value, such as tips and advice. As people follow you on social media, they will naturally be interested in what you have to offer.

You can also consider partnering with another company that has a similar target audience as yours and promoting each other’s products or services.

Repurpose Unused Assets

Look at whether you have any unused assets in your current company that could be resold or rented. You can then use the profits to pour into your expansion efforts. But be smart in how you approach this, as you don’t want to sell something that you might use later.