There are many aspects of design that need to be structured like any other project. Being able to get things done properly will require project management to take place. A good project management tool is going to allow you to schedule the full design process and the participation of the company to help guide the designer to the desired result.
Once you have decided on the team of people who will participate in this process, you need to structure and schedule their involvement to ensure optimal results. This is the best way to handle the process of designing anything for your business.