When you are writing or editing your post, there are several elements you will need to pay attention to to be able to make your content SEO-friendly. These elements will include your subheadings, your title, and your meta description. All of these will need to reflect the topic of your specific post. Do not forget that SEO-friendly does not just mean that it’s easy for a search engine to get the topic of the page. More importantly, it means your visitors can get the idea of your page at a single glance.
Your meta description and title might be a deciding factor for whether visitors click on your page in the search results in the first place. Once they have visited your site, elements like subheadings can be of great significance to your visitors to decide between staying in your site or quitting.
How to set up your focus keyphrases?
The most important rule is not to use a focus keyphrase on more than one page. This will make you end up cannibalizing yourself. In another article, we discussed what’s cannibalizing and its effects on your page and content on search engines. This will make you rank on multiple pages for similar keyphrases, and will mean you are setting yourself up as your competitor. It is also important to add the focus keyphrase in essential elements of your post, such as the title, the introduction, your subheadings, and your meta description.
All of these elements are the signals of what your topic is about. Since the keyphrase is essentially your main topic it’s simply logical to make it reflect on all those elements. This similar logic holds for your text; you need to make sure that you don’t stray off-topic to stay on topic it will naturally mean your keyphrase will be present in multiple positions of your post.