Marketing is becoming a completely different phenomenon in current time and the use of a website for the purpose of marketing a business is much more important now than ever before. This is the reason why you have to emphasize the proper use of a website in your promotional strategies.
This is going to allow you to gain a competitive edge that will place you above all of the business ventures that are not seeing the importance of using the web for marketing purposes. Your website needs to be your greatest weapon for promotional strategies.