There are many ways to improve your marketing strategies and ensure the best possible results, but there is also a big problem that many individuals seem to fail to see and that is the lack of analytics features to measure their progress. This is a serious mistake that can easily be fixed.

The best thing to do is to use Google analytics for this purpose. This is a free tool that allows webmasters to get information on the kind of traffic they get, the amount of visitors, the country, the bounce rate and other valuable details that will help you tweak your campaigns as needed.