You can write even up to thousands of words to create a strong SEO background for your website. That’s why we should discuss the relationship between SEO and CRO and their interdependency. It is true that conversions are meaningful alone for your site, but you cannot have conversions without visitors to your website. To make CRO more effective, experimenting and running tests on your website are vital. But it is difficult to run tests without enough amount of traffic on your site.
An effective SEO strategy fuels the search engine to bring new target buyers to your site regularly. With a strong SEO, your marketing team can go for leave and your website will still be generating leads on its own. To create a strong SEO for your new site, you need to consider the following;
- Keyword Research
In a previous post, we discussed the importance of keywords on your site to generate traffic. For a reminder, keywords are what your audience is searching for. Keyword research does not only provide insight into the behavior of your audience online but also their needs as a whole. You can discover consumer’s questions from their search engine behavior. That’s why you need to use keyword search tools, they will provide you with important keywords you didn’t know about.
- Internal links
Internal links direct visitors to your site to relevant pieces of content on your pages. This will be discussed further in the next post.
- External links
Are links on other websites which lead to your site.
- Using SEO Plugins and tools
WordPress plugins are available to help in your SEO strategies.