For any marketer who is looking to making a presence online, the acronym SEO, short for Search Engine Optimization is the one term that will keep cropping up.

While most people are familiar with the term, very few beginners know exactly what SEO is, why it’s important and exactly how to go about it.

To put it simply, SEO is when sites host content that is very relevant to their product or brand. When relevant key words are entered in a search engine, the algorithm “crawls” through the content that has the key words and pulls it up onto its page.

This means a website needs to publish a lot of high-quality content that repeatedly uses the keywords of its niche, and also uses multiple variations of the keywords so that the search engine can rank the content high and list the website high on its pages.

A website that is perfectly optimized for search engines ranks high “organically” which means the website owners are not paying the search engine to show the website when relevant keywords are searched.

There are innumerable ways to optimize your website for search engines, and a variety of combinations that work together to increase your ranking when certain keywords are searched.

Finding what is working for you takes time and effort, but every second spent on learning this is well worth it.

If you are looking for SEO for your website, we strongly recommend putting in a lot time learning it and trying out multiple variables to know what is working for you. If you don’t have the time to do this, or feel this isn’t something that you can manage well, you must outsource it to a person or an agency that can do a good job so your online presence meets your goals for it.