For your content to be ranked in the search engine, it needs links. Google accesses your pages faster when they are linked from somewhere on the website. Internal links help to connect your pages and enable Google to understand your website structure. It also enables you to have a hierarchy of your pages, you give more important pages the most link value and the least important pages or posts the least value. Applying the best linking structure boosts your SEO.

Definition of internal links

This is a link from one page of your website to another page of your website. Your website users use links to go through your website content and find the content they are looking for. Search engines also use links to navigate through your site and if there are no links, then it’s impossible to find your pages.

There are different types of internal links. There are links on your homepage, menu post feed, and you can also add links in between your content. These are called contextual links and they direct your users to interesting and related content on your site. The more an important page has links the more it seems important to the search engine.

Internal links Versus External links

Every website is made up of internal and external links. Internal links lead to other pages in your site while external links connect your pages to other websites.

Importance of links to Google

Google follows links to find content on websites and to rank the content in search engines. If a page or post has many links it indicates to Google that it is an important page. This accounts for both internal and external links. Internal linking is something that a site owner can control by adding more links to important content.