Why you should do external links on your website?

Business owners are aware that it’s necessary to use search engine optimization to be able to rank highly on the search pages. They know, you cannot just build a website and relax to wait for customers to come asking on their virtual sites, sometimes it’s hard...

How to set up an internal linking strategy?

It is vital for your website SEO to evaluate and improve your internal linking strategy regularly. Including the right internal links you ensure Google understands; the relevance of your pages, the relationship between your pages, and the value of your pages. You...

Using Internal links to generate traffic

For your content to be ranked in the search engine, it needs links. Google accesses your pages faster when they are linked from somewhere on the website. Internal links help to connect your pages and enable Google to understand your website structure. It also enables...

How to get started with a strong SEO?

You can write even up to thousands of words to create a strong SEO background for your website. That’s why we should discuss the relationship between SEO and CRO and their interdependency.  It is true that conversions are meaningful alone for your site, but you...

How to integrate SEO and CRO to ensure lead generation strategy?

Marketers have a common objective which is generating more leads to their pages. Not all leads are good, some are even unqualified. Leads are what run a business that’s why most of us are accountable for generating more leads. Amongst all the lead generation...

Design areas to put into consideration to avoid future redesigning

Architecture and internal linking An information structure is of great significance if you want the search engine to be able to access your content and serve it to its users. If a search engine cannot access your information, it cannot rank it highly. From a personal...
How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

When you first launched your website, you probably put a lot of time, effort, and money into designing it. After all, your website is the face of your business online. It needs to represent you in the best possible light by looking good and working well....

Technical issues to identify to avoid future rebuild.

HTTPS or HTTP Make a decision as to whether you would like to use HTTP or HTTPS. In most circumstances, you should use HTTP considering it is amongst the highly-ranking factors by Google. HTTPS is mostly necessary when you are considering to be receiving payments on...

Do we understand our customer segments?

This is a question at the starting point of your research; How big is our market? Is the potential audience growth in the market or reducing? ( In this case, you will need to use a tool called Google Trends to help you solve this problem.) What are our key personas-...