Why is Maintaining Websites Important?

Creating a website, hosting it and marketing it on social media is the easy part of owning a website for your brand. However, it is the upkeep of the website – making sure that the website is doing the job it is supposed to which is the difficult part. Personal...

What to Share on Social Media

Every brand has a story to tell, and at the moment there is no better place to tell it than on a social media platform. Brands find the platform(s) that best suit their requirements for an online presence and get going… nothing simpler! However, it isn’t really that...

JUST WHAT IS SEO?

For any marketer who is looking to making a presence online, the acronym SEO, short for Search Engine Optimization is the one term that will keep cropping up. While most people are familiar with the term, very few beginners know exactly what SEO is, why it’s important...

WHY SHOULD YOU HAVE A SOCIAL MEDIA STRATEGY?

A social media strategy is a guide, a road map if you will, of just what you want to achieve with your brand’s social media presence. It’s not a fly-by-the-seat-of-your-pants thought that can change on a weekly basis depending on how much time you have to spare, or...

Why Does my [Niche] Business Need a Website

Some people in your niche seem to think that they can do without having a website. The truth is that this is a very competitive niche and business ventures without websites are reporter to lose a significant amount of business to their competitors who do have a...

What Is the Difference Between Web Design and Web Development?

Some people seem to be confused about the differences between designing a site and developing a site. Both things are essential for the creation of a website, but they are entirely different. A web designer is only creating the look of the website, while a developer...

Why Do I Need a Website When I Have an Offline Marketing Campaign?

There are many business owners who still feel that offline marketing is the best way to go in order to find customers. The truth is that this used to be true at some point for a few industries, but times have changed and everything has moved to the internet. The need...

Websites We Designed For and How They Improved Sales 

There are many websites that we have designed over the years and they have all increased their engagement and sales. Many of them come from different market niches, but they all get an improved interface, a faster leading site and a design that is both responsible and...