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Having a website is one of the fundamental aspects of running any business in this day and age. But rather than have a mediocre site that delivers so-so results, you want your site to perform better than your competitors (or at least as well).

Many factors make up a top-notch website, but some of the most critical elements include CRM and ERP integration, user-friendliness, and SEO. Below, Web Design by Brandon briefly explains these practices so that you can set your site up to help your company grow as you envision!

Understanding CRM and ERP    

CRM stands for “customer relationship management.” It is the practice of improving customer experience and boosting loyalty and conversions. Enterprise resource planning (ERP) is all about growing revenue.

CRM and ERP systems store vital company data that help you organize, manage, and execute various business functions. These systems work to streamline processes, and each system can significantly benefit the growth and profitability of your company.

The primary function of CRM systems is to streamline customer (both existing and prospective) interactions. The systems accomplish this by distributing data to members of your customer service, sales, and marketing teams and automating menial tasks. For example, salespeople can use a CRM to quickly develop automated workflows, email templates, and other resources to help build their customer base. 

On the other hand, ERP systems deal primarily with management and organization. Whether your team needs to streamline the direction of your financial data, payroll, supply chain, or human resources, a quality ERP system will get it done. By helping businesses create a seamless connection between their communications and functions, ERPs play a critical role in lowering costs and boosting revenue.

Integrating Your CRM and ERP     

While each system can benefit your company by itself, integrating your CRM and ERP can take your efficiency and productivity to the next level. That’s because integration will streamline your business processes and allow you to store all of your company data in a single location, meaning your team has to take fewer steps to accomplish your goals.

For example, if you are using integrated CRM and ERP, your sales representatives will have access to inventory and costs to provide accurate quotes to customers. Also, you won’t have to worry about your staff duplicating reports, which will save time foster better collaboration in your workflows. Furthermore, CRM and ERP integration will allow your team to make accurate financial projections to improve decision-making and ultimately set your business up for growth.    

Other Ways to Drive Growth   

Along with integrating your CRM and ERP, make sure your website provides an excellent user experience. You can have tons of great content, but you will not experience an increase in traffic or conversions unless your site is easy to use.

All of your site’s pages should load quickly, and the menus should be easy to navigate. You should also ensure customers can make secure transactions through your site. Using a POS system with a bank account verification API will go a long way in increasing your company’s revenue.

Finally, look for ways to boost traffic to your website. While SEO is complex, here are a few methods to get you started: 

  • Provide your audience with high-quality content on industry-related topics.
  • Regularly research your competitors to see how you can out-strategize them.
  • Make sure your site is mobile-friendly.
  • Ensure your site is secure, and keep it up to date.

You will only go so far as a modern business without a top-notch website. Integrate your CRM and ERP systems, ensure your site provides an exceptional user experience, and constantly research SEO tactics that can drive more traffic to your site. Then, you will have a firm foundation for growing your company in the digital landscape. 

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