JUST WHAT IS SEO?

For any marketer who is looking to making a presence online, the acronym SEO, short for Search Engine Optimization is the one term that will keep cropping up. While most people are familiar with the term, very few beginners know exactly what SEO is, why it’s important...

WHY SHOULD YOU HAVE A SOCIAL MEDIA STRATEGY?

A social media strategy is a guide, a road map if you will, of just what you want to achieve with your brand’s social media presence. It’s not a fly-by-the-seat-of-your-pants thought that can change on a weekly basis depending on how much time you have to spare, or...

Why Does my [Niche] Business Need a Website

Some people in your niche seem to think that they can do without having a website. The truth is that this is a very competitive niche and business ventures without websites are reporter to lose a significant amount of business to their competitors who do have a...

What Is the Difference Between Web Design and Web Development?

Some people seem to be confused about the differences between designing a site and developing a site. Both things are essential for the creation of a website, but they are entirely different. A web designer is only creating the look of the website, while a developer...

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