A woman stands beside a stack of books titled AI4ID The Playbook against a blue, digital-themed background. Text promotes a decision-by-decision playbook for AI-powered growth in distribution.
A responsive website displayed on a tablet, smartphone, desktop, and laptop. The homepage features a colorful illustration of a farm with a barn, silo, horses, cows, chickens, ducks, and a rural landscape under a blue sky.
Client AI4ID The Playbook
Services
  • Web Design
  • Custom WordPress Theme
Deliverables
  • 5 Pages
  • WordPress Build
Website https://www.leeallison.org/

For the AI4ID Playbook project, we delivered a custom WordPress website design built for Dr. Lee Allison's Distributor's Strategic Playbook and companion Workbook. The five-page site turns a complex AI-powered growth framework into a clean, easy-to-navigate experience. Visitors can explore the GROWER AI Framework, learn about Dr. Allison's background, and access both the Playbook and Workbook. Every element was tailored to the brand. This includes the homepage layout and the custom WordPress theme. The design reflects a professional, research-driven tone while keeping the user journey simple. You can see the finished site live at leeallison.org.

Beyond the visual design, this custom WordPress website build prioritized responsiveness. The site looks and functions seamlessly across desktop, tablet, and mobile. This kind of attention to responsive design is a core part of why small business website design matters. It helps any brand build credibility online. The result is a fully custom WordPress site that showcases AI4ID's content effectively. It also supports the client's broader goal: turning visitors into engaged readers and Playbook or Workbook downloads. Browse more examples in our full web design portfolio.

Responsive Snapshots

A website about The Cuthbertson Strategy Playbook is displayed on a desktop, tablet, and phone screen, featuring a womans portrait, book image, and navigation menu on a maroon and white background.
A website promoting The Authority Strategy Playbook is displayed on a computer, tablet, and phone screen, featuring a woman’s portrait and book cover with a maroon and white theme.
A website about ADHD showing on a phone, tablet, desktop, and laptop. The site features a book cover, a womans portrait, and buttons for exploring the playbook or getting the workbook.
A website promoting an ADHD playbook is displayed on a smartphone, tablet, laptop, and desktop. The homepage features a woman’s portrait, book cover, navigation bar, and buttons labeled “Explore the Playbook” and “Get the Free Playbook.”.
A computer screen displays the AI4ID Playbook website, featuring a woman’s portrait and two books titled The Distributor’s Strategic Playbook and The Distributor’s Workbook with buttons to explore or get the free workbook.
A laptop displays a website for AI4ID The Playbook, featuring a womans photo, book covers, and buttons for exploring the playbook and getting a free workbook.
A smartphone displays a webpage titled AI4ID The Playbook about AI in industrial distribution, offering a free playbook and workbook with two prominent buttons: Explore the Playbook and Get the free Workbook.
A smartphone displays a webpage titled AI4ID The Playbook, describing AI’s impact on industrial distribution with options to explore the playbook or get a free workbook.
Tablet screen displaying a webpage for AI4ID The Playbook with a woman’s portrait, two workbook covers, and buttons labeled Explore the Playbook and Get the free Workbook.
Tablet screen displaying a website for “AI4ID The Playbook” featuring a woman, two book covers, and two buttons labeled “Explore the Playbook” and “Get the free Workbook.” Text describes AI’s impact on industrial distribution.

Website Pages Snapshots

A woman with long blonde hair is smiling beside two books titled The Distributors Strategic Playbook and The Distributor’s Strategic Workbook on a website about AI-powered industrial distribution.
Screenshot of a webpage for The Distributor’s Strategic Playbook by Lee Allison, featuring a book cover with a compass, a summary of the book, purchase options, and navigation links on a white and brown background.
A website page promotes The Distributor’s Strategic Workbook by Lee Allison, featuring the book cover, a description, links to download, and navigation tabs at the top. The design uses maroon and white colors.
Screenshot of a webpage describing the GROWER AI Framework for industrial distributors, including framework steps, outcomes, modules, and an infographic summarizing key concepts and implementation phases.
Screenshot of a website featuring a professional headshot of a smiling woman with long blonde hair, alongside a detailed biography about Dr. Lee Allison and her career in sales, research, and education.

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