Web Design by Brandon McCloskey https://webdesignbybrandon.com Vacaville, California Sat, 26 Sep 2020 13:58:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://secureservercdn.net/198.71.233.51/54s.84d.myftpupload.com/wp-content/uploads/2019/12/cropped-super-logo-rwb-nocape-32x32.png Web Design by Brandon McCloskey https://webdesignbybrandon.com 32 32 What is the future of web design going to be like? https://webdesignbybrandon.com/what-is-the-future-of-web-design-going-to-be-like/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-future-of-web-design-going-to-be-like Mon, 19 Oct 2020 12:00:40 +0000 https://webdesignbybrandon.com/?p=50307   There are all kinds of web design needs that are going to depend on the business model and the kind of features that the website will need. The biggest thing that we can see in modern times is that web design is taking a minimalistic turn and the most valuable feature for any website […]

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There are all kinds of web design needs that are going to depend on the business model and the kind of features that the website will need. The biggest thing that we can see in modern times is that web design is taking a minimalistic turn and the most valuable feature for any website is to lead fast on any device, any resolution and any kind of internet connection.

This is one of the reasons why you have to make sure that you can create a highly efficient mobile website for your visitors. The future of web design is all about fast and easy to navigate sites with plenty of useful information on them.

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Why is a website so important in modern times? https://webdesignbybrandon.com/why-is-a-website-so-important-in-modern-times/?utm_source=rss&utm_medium=rss&utm_campaign=why-is-a-website-so-important-in-modern-times Fri, 16 Oct 2020 12:00:18 +0000 https://webdesignbybrandon.com/?p=50305   A highly functional website is of the first things that you need to keep in mind when you are trying to conduct any kind of business online in modern times. The web has become the number of method for the process of marketing all kinds of business ventures and there is no question that […]

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A highly functional website is of the first things that you need to keep in mind when you are trying to conduct any kind of business online in modern times. The web has become the number of method for the process of marketing all kinds of business ventures and there is no question that you need to have a website in order to remain competitive.

The good news is that you can get a great responsive website for a very low cost and you can even make one yourself if you can invest some of your time to learn how to use a practical content management system like WordPress.

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What makes a high-quality backlink? https://webdesignbybrandon.com/what-makes-a-high-quality-backlink/?utm_source=rss&utm_medium=rss&utm_campaign=what-makes-a-high-quality-backlink Thu, 15 Oct 2020 12:00:14 +0000 https://webdesignbybrandon.com/?p=50465 One of the best uses for SEO is to generate free traffic to your website, and a key feature of good SEO is using backlinks. A backlink is generated when one website links to a second website. According to Backlinko, you should think of backlinks as “votes” from other sites, which basically tell a reader […]

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One of the best uses for SEO is to generate free traffic to your website, and a key feature of good SEO is using backlinks.

A backlink is generated when one website links to a second website. According to Backlinko, you should think of backlinks as “votes” from other sites, which basically tell a reader “this content is valuable credible and useful.” (See what we did there?)

Search engines such as Google, Yahoo! And Bing recognize these links and generally give a higher search engine ranking to the website that is being linked to.

This means the more backlinks that lead to a website – your website – the higher these search engines are going to rank your website in organic searches. In fact, Google confirms that backlinks remain among its top three factors while ranking a page.

However, there is another factor that these search engines place a lot of importance on for backlinks. This is the “quality” of a backlink.

A high-quality backlink is one that comes from a website that search engines and users both trust.

There are other ways to create a high-quality backlink, some of which are given below.

Good content

As everyone is aware, content is the top ranking metric for search engines. The better the content, the higher the ranking on SERPs.

When a website inks to another for directing a user to good content, this further raises the linked website’s ranking in search engine results

So if you want a 2x boost in SERPs, make sure the content you are publishing is very, very good.

Work on personal relations

Get involved in conversations on social media with influencers in your industry. Build a relationship being authentic, honest and friendly.

Eventually, the relationship will be in a place where they can mention your site on their own or will be happy to fulfill your request for the same provided you are publishing content that is high-value. Heck, they might even ask you to guest blog!

Comment on high ranking blogs

This is a great way to mark your presence on an influencer’s radar. A simple comment saying “Thank you for this, I never knew (point #3) was as important. For me, I always focused on (Points #1 and #2) but you showed me this is just as important!

You could also add a personal experience where you comment on a point mentioned in the blog and mention how it worked / didn’t work for you.

Be active on social

Another great way to increase your search engine ranking with the help of backlinks is being active on social media. Whichever platforms you are using, post on them daily while using insights to make sure the maximum number pf people are seeing your posts.

Make sure the information related to your website is correct and up-to-date and link back to it through your posts. This means your website should be perfectly maintained and you are not directing your audience to broken links or insecure pages which will definitely lower your ranking on SERPs.

Follow these tips for generating high-quality backlinks and while it will take time, your website’s ranking will definitely increase!

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Promoting your blog content https://webdesignbybrandon.com/promoting-your-blog-content/?utm_source=rss&utm_medium=rss&utm_campaign=promoting-your-blog-content Tue, 13 Oct 2020 12:00:46 +0000 https://webdesignbybrandon.com/?p=50303   You can create great content for your website, but you need to promote that content if you want to see any substantial results as fast as possible. Never forget that blog content might be great, but you need to have an initial promotional strategy that will get some people to read that content and […]

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You can create great content for your website, but you need to promote that content if you want to see any substantial results as fast as possible. Never forget that blog content might be great, but you need to have an initial promotional strategy that will get some people to read that content and share it with others in order to create the snowball effect that will provide ideal results.

The more you promote your blog contents, the easier it is for this kind of phenomenon to get started and that is going to make a huge difference in your progress online.

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A very important WordPress safety tip https://webdesignbybrandon.com/a-very-important-wordpress-safety-tip/?utm_source=rss&utm_medium=rss&utm_campaign=a-very-important-wordpress-safety-tip Sat, 10 Oct 2020 12:00:18 +0000 https://webdesignbybrandon.com/?p=50301   There are many people who complain that content management systems can be very difficult to handle in terms of safety. While it’s true that WordPress sites can be hacked, this is usually caused by a very common mistake made by web designers and we are going to show you how to avoid it. There […]

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There are many people who complain that content management systems can be very difficult to handle in terms of safety. While it’s true that WordPress sites can be hacked, this is usually caused by a very common mistake made by web designers and we are going to show you how to avoid it.

There is a URL that all websites have for login into the control panel of the CMS. You can use a plugin to change the original URL by typing “custom login for WordPress” and you will get various options that will allow you to create a custom login address.

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Creating a functional WordPress site https://webdesignbybrandon.com/creating-a-functional-wordpress-site/?utm_source=rss&utm_medium=rss&utm_campaign=creating-a-functional-wordpress-site Wed, 07 Oct 2020 12:00:45 +0000 https://webdesignbybrandon.com/?p=50299   If you are in need of a good looking, functional, fast loading website, you are going to find that using the basic WordPress default templates is going to be a great choice for you to make. This is the main reason why we recommend learning the basics about using default templates, creating menus, adding […]

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If you are in need of a good looking, functional, fast loading website, you are going to find that using the basic WordPress default templates is going to be a great choice for you to make. This is the main reason why we recommend learning the basics about using default templates, creating menus, adding pages and blog posts.

Once you learn this, you are going to have a very easy time finding the kind of results that you need. The basic skills to create a functional WordPress site will only take you a few hours to learn and then you will be able to quickly get used to the interface.

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Why is WordPress the best CMS? https://webdesignbybrandon.com/why-is-wordpress-the-best-cms/?utm_source=rss&utm_medium=rss&utm_campaign=why-is-wordpress-the-best-cms Sun, 04 Oct 2020 12:00:51 +0000 https://webdesignbybrandon.com/?p=50297   There are many people who wonder what makes WordPress such a great choice for anyone who is looking to get the best possible results when they are trying to implement a content management system. The reason why it’s a superior CMS is because it’s extremely user friendly and anyone can learn to use the […]

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There are many people who wonder what makes WordPress such a great choice for anyone who is looking to get the best possible results when they are trying to implement a content management system. The reason why it’s a superior CMS is because it’s extremely user friendly and anyone can learn to use the interface for the creation of a basic, yet professional responsive website.

The best thing is that it also allows extreme flexibility and it can be used to create very powerful and professional websites with all kinds of features and modules. This is the main reason why WordPress is the best choice.

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Hosting or streaming videos? https://webdesignbybrandon.com/hosting-or-streaming-videos/?utm_source=rss&utm_medium=rss&utm_campaign=hosting-or-streaming-videos Thu, 01 Oct 2020 12:00:00 +0000 https://webdesignbybrandon.com/?p=50295   Creating videos for your website is a very important thing as it helps you expand your reach while creating a strong presence and improving your brand power. The problem is when someone decides to start hosting all of their videos on their own site. This is usually going to lead to a poor level […]

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Creating videos for your website is a very important thing as it helps you expand your reach while creating a strong presence and improving your brand power. The problem is when someone decides to start hosting all of their videos on their own site. This is usually going to lead to a poor level of performance and a lot of extra bandwidth being drained out of your site for no good reason.

The good news is that using platforms such as Youtube allows you to get rid of this problem and the results are always quite good. The videos can easily be embedded on websites and this makes them extremely easy to watch for any visitors at no performance cost for your website.

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How to make evergreen content https://webdesignbybrandon.com/how-to-make-evergreen-content/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-evergreen-content Mon, 28 Sep 2020 12:00:28 +0000 https://webdesignbybrandon.com/?p=50293   People often create content that is easily forgotten by the public within weeks and eve day of release. When this happens, that content is hardly ever going to be searched for and it becomes obsolete for SEO purposes. When you create evergreen content, you are posting information that is universally valuable and not just […]

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People often create content that is easily forgotten by the public within weeks and eve day of release. When this happens, that content is hardly ever going to be searched for and it becomes obsolete for SEO purposes. When you create evergreen content, you are posting information that is universally valuable and not just trendy.

If you want to make evergreen content, you need to focus on any content relating to your product that you know is going to be useful to people indefinitely. If you sell gardening tools, an evergreen topic would be how to take care of your gardening tools, while a trendy topic would be talking about a famous gardening tools company closing their doors.

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SEO Tricks That Make Visitors Stay https://webdesignbybrandon.com/seo-tricks-that-make-visitors-stay/?utm_source=rss&utm_medium=rss&utm_campaign=seo-tricks-that-make-visitors-stay Sun, 27 Sep 2020 12:00:17 +0000 https://webdesignbybrandon.com/?p=50460 The post SEO Tricks That Make Visitors Stay appeared first on Web Design by Brandon McCloskey.

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You’ve got your brand’s business site up and running. You’ve populated it with content, optimized this content for SEO and did a lot of what is required to drive traffic to your site.

However, people aren’t staying on the site. If the average time to read an article on it is 3 minutes, people are abandoning it after reading just a minute. You’ve reviewed all content and found nothing (apparently) wrong. So why aren’t people staying on your site?

The answer could be one of many reasons, but some of the reasons that could prevent people from spending more time on your site are listed below.

It isn’t reader friendly.

It is possible that the font type or size you are using is not reader friendly. Remember, your content is being viewed by people of varying ages and abilities on different types of devices.

If your website isn’t responsive to the device, or has a layout that prevents easy reading, then people are not going to stay on it.

Publish thought provoking content

Publish content that makes a reader think. The content should not only provide the reader with knowledge, it should also have something that makes them think about what they are reading.

Though provoking content is known to keep readers engaged and on-site for a longer time.

Promise of something better coming next

The content you publish should be a hook for the reader. They reader should keep reading because they know what is coming next is going to be better than what they are reading now.

Updated content

Maintain your website regularly, and check that the content published is updated regularly. Refresh content that has become dated and mention that the page was updated so reader know.

Visual content

Humans react well to visual content, which is why most digital marketing is focusing on images. The content you are publishing should be a mix of text, infographics and embedded videos.

A 3000-word article can be shortened with the help of a chart that uses icons and other imagery with brief text to explain.

A descriptive how-to article can be better put across to the audience with a micro-video, or one that is a couple of minutes long.

Subheadings

Make your point briefly. Use many sub-headings instead of one heading.

People will be more interested in reading bite-sized content than in many paragraphs that seem too much to go through.

Ensure all features load quickly

Site speed is a key feature in Google SERPs. Whether you are using images or videos, make sure they load quickly so a reader does not lose interest.

Studies have shown that interest drops 10% when readers are faced with a one second delay, and drops to 40% when the loading time for a site takes more than 3 seconds.

Declutter site

Does your site have too many categories, too much content on the home page, too many ads and too many items in the side bar?

If yes, take the time audit your site. See which pages are low-performing and either club them with another category or eliminate them altogether.

Too many pop-ups that readers have to cross out and ads that block text are sure-fire ways to get a reader to leave your site.

Lay out your website in a way that these things do not affect a visitor’s experience on your site.

If you’re experience difficulty getting readers to stay on your site, try out these tips and see if the on-site time increases.

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