Web Design by Brandon McCloskey https://webdesignbybrandon.com Vacaville, California Fri, 03 Jul 2020 20:34:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://webdesignbybrandon.com/wp-content/uploads/2019/12/cropped-super-logo-rwb-nocape-32x32.png Web Design by Brandon McCloskey https://webdesignbybrandon.com 32 32 Why is Maintaining Websites Important? https://webdesignbybrandon.com/why-is-maintaining-websites-important/?utm_source=rss&utm_medium=rss&utm_campaign=why-is-maintaining-websites-important Tue, 21 Jul 2020 20:33:47 +0000 https://webdesignbybrandon.com/?p=50036 Creating a website, hosting it and marketing it on social media is the easy part of owning a website for your brand. However, it is the upkeep of the website – making sure that the website is doing the job it is supposed to which is the difficult part. Personal websites, those for small or […]

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Creating a website, hosting it and marketing it on social media is the easy part of owning a website for your brand.

However, it is the upkeep of the website – making sure that the website is doing the job it is supposed to which is the difficult part.

Personal websites, those for small or medium scale businesses and larger organizations are the first impression a client gets. The website needs to be as professional, efficient and current as the brand itself is, or there is huge potential for giving off a wrong impression and driving away current and potential customers who hold the power over your business’ bottom line.

There are many factors involved in maintaining a website, some of which are more important than others and are listed below.

Working links

One needs to think of a website as an engine. There are many different parts that make up a website and it is important to make sure that each component is working perfectly so the engine performs at optimum level.

The home page, contact us forms, events, blogs, shopping cart and other links should be working well. There is no greater frustration than clicking on a link only to be told it is broken or does not exist anymore, and all images should load quickly.

Security:

Having a security certificate is crucial for a website. Depending on how your website was developed and where it is hosted, updated security is easy enough to manage.

Further, website managers must keep an eye on updates offered by the platform as they contain security updates. Hackers are on the look for old, websites to upload malware that can infect the device the website is accessed from.

Needless to say, this is a huge turn off for customers. As if that wasn’t enough some search engines don’t display sites that they suspect are infected with malware, greatly reducing your chances of reaching potential customers.

Customer Experience

Older themes, outdated data files and content which is not optimized for the latest version of browsers and mobile devices can thoroughly ruin a customer’s experience on your website.

It is important to regularly tweak content in accordance with updates to operating systems and platforms, so the customer experience is seamless.

Further, any events that are over, or pictures from many years ago and outdated information will definitely drive potential and even current customers away. These need to be removed or updated as needed.

SEO:

This is as important as anything else in marketing your business. SEO is when a website is optimized to show up high in online searches.

To optimize websites for search engine rankings, it is crucial that new content is regularly published and older content is updated or removed as needed.

Posting interesting content, relevant information on upcoming events and products, sales and offers keeps customers engaged and gets them to return again and again to a website which helps in improving SEO.

Data back-up

Another aspect of website maintenance is regularly backing up data available on a website so in case of an accidental or malicious data erasure, customer data and all other content available on the website can be accessed and re-published as soon as possible.

Website maintenance is as important as having a website. Most businesses don’t have the time or manpower to do it themselves which is why it is often outsourced to a third party that specializes in this. If you are looking for website maintenance services, get in touch with us!

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What to Share on Social Media https://webdesignbybrandon.com/what-to-share-on-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-share-on-social-media Tue, 14 Jul 2020 20:33:02 +0000 https://webdesignbybrandon.com/?p=50034 Every brand has a story to tell, and at the moment there is no better place to tell it than on a social media platform. Brands find the platform(s) that best suit their requirements for an online presence and get going… nothing simpler! However, it isn’t really that simple. Content published on social media requires […]

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Every brand has a story to tell, and at the moment there is no better place to tell it than on a social media platform.

Brands find the platform(s) that best suit their requirements for an online presence and get going… nothing simpler!

However, it isn’t really that simple.

Content published on social media requires a lot of fore-thought, pre-planning, monitoring and firefighting.

There is no formula for what is going to work on any social media platform for a business, it is all about evaluating what your business is, how it wants to communicate with current and potential customers and what those customers actually want to hear.

In most cases, simply written text without technical jargon, relevant images and attractive offers are what keep people engaged on social media.

Making a reader understand the message a business is trying to put across without boring them or making them go cross-eyed with fancy sounding words is what keeps them scrolling the content on a social platform.

For businesses that are selling a service or a product, keeping offers and purchase incentives front and center will definitely keep the reader interested, getting them to spend more time on the page.

Businesses must show customers how their lives will be a lot better with the product or service they are selling.

When creating content for social media, businesses should write as if their reader is a complete layman. Using simple words and short sentences keeps the reader from switching to a different social profile, which is very likely if they are faced with social content that is boring and technical.

Calls to action, such as hit like, subscribe, learn more and send message are always a good idea, as is engaging content where the reader is asked questions or their opinion is solicited.

Further, content should be positive and in case of some negative publicity, businesses should own up to any shortcomings, promise to do better and then deliver on the promise.

Social media content is different to web content. Social platforms are where businesses are talking directly to their consumers and they need to keep a conversational tone that will keep readers interested and get them to return again and again.

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JUST WHAT IS SEO? https://webdesignbybrandon.com/just-what-is-seo/?utm_source=rss&utm_medium=rss&utm_campaign=just-what-is-seo Tue, 07 Jul 2020 21:47:34 +0000 https://webdesignbybrandon.com/?p=50032 For any marketer who is looking to making a presence online, the acronym SEO, short for Search Engine Optimization is the one term that will keep cropping up. While most people are familiar with the term, very few beginners know exactly what SEO is, why it’s important and exactly how to go about it. To […]

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For any marketer who is looking to making a presence online, the acronym SEO, short for Search Engine Optimization is the one term that will keep cropping up.

While most people are familiar with the term, very few beginners know exactly what SEO is, why it’s important and exactly how to go about it.

To put it simply, SEO is when sites host content that is very relevant to their product or brand. When relevant key words are entered in a search engine, the algorithm “crawls” through the content that has the key words and pulls it up onto its page.

This means a website needs to publish a lot of high-quality content that repeatedly uses the keywords of its niche, and also uses multiple variations of the keywords so that the search engine can rank the content high and list the website high on its pages.

A website that is perfectly optimized for search engines ranks high “organically” which means the website owners are not paying the search engine to show the website when relevant keywords are searched.

There are innumerable ways to optimize your website for search engines, and a variety of combinations that work together to increase your ranking when certain keywords are searched.

Finding what is working for you takes time and effort, but every second spent on learning this is well worth it.

If you are looking for SEO for your website, we strongly recommend putting in a lot time learning it and trying out multiple variables to know what is working for you. If you don’t have the time to do this, or feel this isn’t something that you can manage well, you must outsource it to a person or an agency that can do a good job so your online presence meets your goals for it.

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WHY SHOULD YOU HAVE A SOCIAL MEDIA STRATEGY? https://webdesignbybrandon.com/why-should-you-have-a-social-media-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=why-should-you-have-a-social-media-strategy Wed, 01 Jul 2020 21:47:22 +0000 https://webdesignbybrandon.com/?p=50028 The post WHY SHOULD YOU HAVE A SOCIAL MEDIA STRATEGY? appeared first on Web Design by Brandon McCloskey.

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A social media strategy is a guide, a road map if you will, of just what you want to achieve with your brand’s social media presence.

It’s not a fly-by-the-seat-of-your-pants thought that can change on a weekly basis depending on how much time you have to spare, or what is currently trending on social media.

A strategy is long-term planning specifically working towards your eventual goals on social media.

Any brand that is working on social media without a clear strategy to define why it is there and what it hopes to achieve on it is doomed to have a lackluster presence no matter how much effort is put into it and to waste any money spent on a social platform.

There are many benefits having a properly thought out social media strategy, four of which we think are the most important.

It creates authenticity

Having a long-term strategy in place means that the vision you have for your brand’s growth can be fulfilled.

Starting off with a short-term plan for a month, then having in place three and six-month plans and ending with a year-long plan means you have the entire presence of your brand thought out for the foreseeable future.

This can help in setting a consistent voice for the brand, knowing the type of content that best matches your brand and staying true to your brand’s promise.

It saves time

Sitting down to create visual or text-based content on a daily or weekly basis is an exercise in mismanagement.

Creating high-quality, genuine content is a time-consuming task and cannot be done in a hurry. This is especially true for visual content, whether it is still images or videos.

Content needs to be well-planned and well-executed. Having a strategy in place helps you know exactly what is required in terms of text and visuals and plan for it well ahead of need, especially if you have a content team that works remotely and requires time and some back-and-forth to create the perfect piece of content.

It helps create better content

This lines up with the previous point where good content simply doesn’t happen in a matter of minutes.

High quality content needs to be well thought-out, well written and well-designed visually, all the while keeping the brand’s aesthetics in mind so a user can identify a brand’s content even if the name is not on display.

Also, having content planned out in advance means the people who are working on it don’t need to improvise and deliver work in a hurry that doesn’t really match the overall presence of the brand.

It ensures aims are achieved

The main need to for a strategy is to know where your brand will be after a certain time period.

You can measure success in achieving aims depending on what your targets are… increasing your audience, higher sales, more downloads or anything else that aligns with your brand.

Keeping an eye on strategy and performance helps decision makers know what is working and what is not and adapt accordingly.

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Web Design on a Budget: What Are the Must-Haves for My [Niche] Site? https://webdesignbybrandon.com/web-design-on-a-budget-what-are-the-must-haves-for-my-niche-site/?utm_source=rss&utm_medium=rss&utm_campaign=web-design-on-a-budget-what-are-the-must-haves-for-my-niche-site Fri, 22 May 2020 09:00:49 +0000 https://webdesignbybrandon.com/?p=49961 Most websites are going to need a number of important things to be implemented in their design and development. There are certain things in your niche that are going to be more relevant than others, but this is a quick list of must-haves for your website. A blog A blog is a must-have for your […]

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Most websites are going to need a number of important things to be implemented in their design and development. There are certain things in your niche that are going to be more relevant than

others, but this is a quick list of must-haves for your website.

A blog

A blog is a must-have for your niche and it will help you get more customers by creating engaging content that they can use.

A responsive design

Your niche is one that has a large number of mobile users. This is why you need to make sure that your design meets the needs of the mobile audience.

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Why Does my [Niche] Business Need a Website https://webdesignbybrandon.com/why-does-my-niche-business-need-a-website/?utm_source=rss&utm_medium=rss&utm_campaign=why-does-my-niche-business-need-a-website Fri, 22 May 2020 09:00:41 +0000 https://webdesignbybrandon.com/?p=49964 Some people in your niche seem to think that they can do without having a website. The truth is that this is a very competitive niche and business ventures without websites are reporter to lose a significant amount of business to their competitors who do have a website. The best way to avoid this is […]

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Some people in your niche seem to think that they can do without having a website. The truth is that this is a very competitive niche and business ventures without websites are reporter to lose a significant amount of business to their competitors who do have a website. The best way to avoid this is to purchase a web design service that will help you regain your competitive edge.

Those who continue to feel that this niche is not one that needs a website are only going to start falling behind even more as time passes. This is not good for their business, but they can easily avoid this with a professional web design.

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What Is the Difference Between Web Design and Web Development? https://webdesignbybrandon.com/what-is-the-difference-between-web-design-and-web-development/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-difference-between-web-design-and-web-development Tue, 19 May 2020 09:00:29 +0000 https://webdesignbybrandon.com/?p=49959 Some people seem to be confused about the differences between designing a site and developing a site. Both things are essential for the creation of a website, but they are entirely different. A web designer is only creating the look of the website, while a developer is programming the codes that people can’t see, but […]

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Some people seem to be confused about the differences between designing a site and developing a site. Both things are essential for the creation of a website, but they are entirely different. A web designer is only creating the look of the website, while a developer is programming the codes that people can’t see, but these codes are responsible for the proper function of a website.

Some people hire separate companies to get each of those things done, but a professional web service should be able to provide both the design and development without for anyone looking for a complete package deal.

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Why Do I Need a Website When I Have an Offline Marketing Campaign? https://webdesignbybrandon.com/why-do-i-need-a-website-when-i-have-an-offline-marketing-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=why-do-i-need-a-website-when-i-have-an-offline-marketing-campaign Sat, 16 May 2020 09:00:33 +0000 https://webdesignbybrandon.com/?p=49956 There are many business owners who still feel that offline marketing is the best way to go in order to find customers. The truth is that this used to be true at some point for a few industries, but times have changed and everything has moved to the internet. The need for a website that […]

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There are many business owners who still feel that offline marketing is the best way to go in order to find customers. The truth is that this used to be true at some point for a few industries, but times have changed and everything has moved to the internet. The need for a website that is not only attractive but also informative and fast loading is huge.

Making sure that you can create a great website is going to be essential for your needs. This is why hiring a professional team is going to make a huge difference in the level of engagement you can achieve.

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Websites We Designed For and How They Improved Sales  https://webdesignbybrandon.com/websites-we-designed-for-and-how-they-improved-sales/?utm_source=rss&utm_medium=rss&utm_campaign=websites-we-designed-for-and-how-they-improved-sales Wed, 13 May 2020 09:00:33 +0000 https://webdesignbybrandon.com/?p=49954 There are many websites that we have designed over the years and they have all increased their engagement and sales. Many of them come from different market niches, but they all get an improved interface, a faster leading site and a design that is both responsible and appealing. This is one of the main reasons […]

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There are many websites that we have designed over the years and they have all increased their engagement and sales. Many of them come from different market niches, but they all get an improved interface, a faster leading site and a design that is both responsible and appealing.

This is one of the main reasons why we are constantly telling people that they need to make sure their current web design is working properly. No one can afford to lose customers in modern times and that is what we are here to help everyone with a website avoid. The power of a good web design is incredibly valuable.

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The Top Three Things Your [Niche] Customers Can’t Find on Your Website https://webdesignbybrandon.com/the-top-three-things-your-niche-customers-cant-find-on-your-website/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-three-things-your-niche-customers-cant-find-on-your-website Sun, 10 May 2020 09:00:22 +0000 https://webdesignbybrandon.com/?p=49950 There are many cases when people in your niche are going to feel like they are missing out on something when they visit your site. The following are the top 3 most common things that your customers can’t find on your website. A properly arranged catalog If you have several products to sell, people expect […]

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There are many cases when people in your niche are going to feel like they are missing out on something when they visit your site. The following are the top 3 most common things that your customers can’t find on your website.

A properly arranged catalog

If you have several products to sell, people expect to find a properly arranged catalog, but this is often not available on sites.

Alternative payment methods

This is yet another issue that many websites have. They often only offer on payment method such as credit cards, but no PayPal or debit.

A live chat service

Yes, many consumers wish they could reach someone on live chat during working hours in order to get assistance.

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